Disclaimer: In case of discrepancy or litigation, the original official English version of these rules and regulations will prevail.

Canadian Black Book respects your privacy and is committed to protecting the Personal Information that you share with us. Generally, you can browse through our website without giving us any information about yourself. If or when we do need your Personal Information to provide services you request or when you choose to provide us with your Personal Information, this policy describes how we collect and use your Personal Information.

By accessing this website, you expressly agree to the terms set out in this Privacy Policy and any amendments that may be made to it from time to time.

  1. What Is Not Covered By This Privacy Policy

This Privacy Policy only covers our collection, use and disclosure of Personal Information (defined in section 2). This Privacy Policy does not cover:

  • Information that is not personally identifiable, such as type of browser or operating system you are using, your network, our web pages you have visited, other web pages you have visited before and after visiting ours, type of device, general location information and other similar types of anonymous or de-identified information that may be collected and used by us and third parties, including advertisers.
  • Aggregate data that cannot be associated with a specific person, such as demographic statistics about visitors to our website, or number of visitors and average time spent on our website.
  1. Information Collection

Personal Information” means any information that may be used to identify an individual, including, but not limited to, a first and last name, email address, a home, postal or other physical address, title, birth date, gender, occupation, industry, personal interests, and other information when needed to provide a product or service you request.

We do not automatically collect Personal Information, including your email address. We do collect the IP (Internet protocol) addresses of all visitors to our website and other related information, such as page requests, browser type, operating system and average time spent on our website. We use this information to monitor and improve our website. We do not link your IP address to any Personal Information unless you have logged into a subscriber account.

Canadian Black Book collects Personal Information when you register with Canadian Black Book for a Canadian Black Book subscriber account, when you use certain Canadian Black Book products or services, when you register to attend a seminar or participate in an online survey, when you ask to be included in an email or other mailing list, when you submit an entry for promotions, or when you submit your Personal Information to Canadian Black Book for any other reason. Canadian Black Book only uses information if it has been collected in accordance with acceptable privacy practices and applicable laws.

Access to certain Canadian Black Book web pages is only available to subscribers and requires a login and a password. The use of those web pages and the information or programs downloadable from those sites may be governed by a written agreement between either you or your employer and Canadian Black Book. Unless you request deletion of your Personal Information as specified below, your Personal Information may be retained by Canadian Black Book to verify compliance with the agreement, log software licenses granted, track software downloaded from those pages, or track usage of other applications available on those pages.

When you browse our website, you do so anonymously, unless you are a subscriber to our service(s) and have previously indicated that you wish Canadian Black Book to remember your login and password. In that instance we can determine which subscriber account is browsing our website; however, we do not know whether the individual using the subscriber account is the individual registered to that account. For example, if you have provided your login to someone else or otherwise allowed someone else to use your account, we do not know who is using the subscriber account.

Like many other commercial websites, the Canadian Black Book website may use a standard technology called a “cookie” to collect information about how you use the site. Please go to “Cookies and Tracking Information” below for more information.

  1. Notice

When Personal Information is collected, we will inform you at the point of collection of the purpose for the collection. Canadian Black Book will not disclose your Personal Information to third parties without your consent, except under the limited conditions described under “Information Sharing and Disclosure” below.

We will always give you the opportunity to “opt in” to receiving direct marketing or market research information. This means we assume you have NOT given us your consent to collect and use your Personal Information in accordance with this Privacy Policy unless you take affirmative action to indicate that you do consent by clicking or checking the appropriate option or box at the point of collection.

  1. How We Use Collected Information

Canadian Black Book collects information for several general purposes:

  • Fulfill your requests

To fulfill your request for services. For example, if you want to purchase a paper subscription to our printed guides, we will ask you for your name and delivery address. Your information may be passed to a third party business for the purpose of that business contacting you or otherwise providing information, products or services you may have requested. As stated above, this would only be done if you have expressly consented to such disclosure, or asked for information from a particular business.

  • User authentication

To help us make your experience on our website more convenient. For example, we rely on cookie data to detect when a registered subscriber who has previously signed in visits the website again.

  • Personalize content and services

We may suggest content and products that are more relevant to your interests, based on your usage data. For example, if you read articles about a specific make and model of vehicle, we may recommend stories on related topics.

  • Deliver relevant advertising

To help us make advertisements more relevant to groups of similar visitors on our website. Canadian Black Book delivers two kinds of relevant advertising. One is based only on your activity on our website and any information you choose to disclose to us with consent to be used for advertising purposes. The other is based on your activity across different websites, applications, devices and geographic locations and is commonly referred to as online behavioural advertising (see Section 6.5). If you do not want to continue to receive first-party relevant advertising or do not wish to receive online behavioural advertising, please see Section 6.

  • Internal analytics

To understand how visitors interact with our website, to improve the operation and performance of our products and services, to develop new products and services, to detect fraud, and to improve security.

  • Communicate offers and promotions

Provide you with information on your subscription, our products and services, or other information we think you would like to hear about. You can withdraw your consent to specific types of email communications by clicking on the “Unsubscribe” link provided at the bottom of the email message. Note that you will continue to receive communications that directly pertain to your subscription.

  • Enforce our Terms & Conditions

To contact you regarding issues with your use of our services, such as public comments that violate our Terms of Service. We reserve the right to contact you if we have reason to believe that you have violated our Terms of Service.

  • Other reasons

We generally use your Personal Information for the purposes of managing, administering, collecting or enforcing subscriber accounts, managing and administering our business, and meeting all relevant Canadian and international regulatory, legal, insurance, audit, security and processing requirements.

We may pass information concerning your current vehicle and your postal code to a third party business to assist that business with its market research and analysis. By providing your Personal Information to us, you expressly agree to us passing information concerning your current vehicle and your postal code to third party businesses for this purpose.

  1. Information Sharing and Disclosure

Your Personal Information may be shared with other Canadian Black Book offices or affiliates. All such entities are governed by this Privacy Policy or are bound by the appropriate confidentiality and data transfer agreements.

Your Personal Information is never shared outside Canadian Black Book without your permission, except under conditions explained within this document or as may be required by law. Inside Canadian Black Book, data is stored in controlled servers with limited access. Your information may be stored and processed in Canada or any other country where Canadian Black Book, its subsidiaries, affiliates, or agents are located. If your Personal Information is processed and stored in another country, that country’s governments, courts, law enforcement or regulatory agencies may be able to obtain disclosure of your Personal Information under the laws of that country.

Canadian Black Book may send your Personal Information to other companies or people under any of the following circumstances:

  • when we have your consent to share the information
  • we need to share your information to provide the product or service you have requested
  • we need to send the information to companies who provide services on our behalf such as data processing, account administration, analytics and marketing (we will only provide those companies the information they need to deliver the service, and they are prohibited from using that information for any other purpose)
  • if you have opted in, to keep you up to date on the latest product announcements, software updates, special offers or other information we think you would like to hear about either from us or from our business partners
  • if required to do so by law
  • to enforce our Terms & Conditions of Use
  • in urgent circumstances, to protect personal safety, the public, or our websites
  • in connection with a sale, merger, transfer, exchange or other disposition of all or a portion of our business, in which case the successor will possess your Personal Information
  1. Cookies and Tracking Technology


  • Cookies

Like most websites, Canadian Black Book relies on cookies and other commonly used tracking technologies, such as locally shared objects, HTML5, JavaScript, web beacons, internet or pixel tags, clear gifs and digital fingerprinting to provide website functionality and to deliver the best experience for our visitors. We also use cookies in email communications sent through MailChimp to determine whether the emails have been opened.

Cookies are small text files containing a unique identifier that are placed in your browser in order to store information about your web browsing and usage of a website. A cookie file can contain information such as a user ID, device IP address (which does not reveal your identity), and usage data, such as the number page views, frequency of visits, time spent on a particular page, and other similar statistics pertaining to your use of our website and services. However, the only Personal Information a cookie can contain is information you supply yourself. A cookie cannot read data off your hard disk or read cookie files created by other websites.

Canadian Black Book and its Third Party Providers may use cookies in connection with the website for any lawful business purpose, including to:

  • determine whether you have seen a particular advertisement before on the same or a different device and to otherwise control the display of ads
  • track the movements of visitors through the website and elsewhere on the web or across apps, devices, and geographic locations
  • diagnose problems with servers
  • gather broad demographic information
  • conduct research
  • deliver editorial content
  • record registration and personalization information
  • administer the website

Cookies may also collect and store your Personal Information, which may be shared with our parent, affiliates and/or third parties. By using the Canadian Black Book website, you give us and these entities consent to collect Personal Information using cookies and similar technologies and to use it for the purposes specified in Section 4.

  • Third Party Providers

Canadian Black Book’s Third Party Providers include Google, BazaarVoice, Datadog and eXelate/Nielsen. These Third Party Providers may set cookies to be used for interest-based or online behavioral advertising. Some data and/or Personal Information may be transferred to these Third Party Providers and may be combined with data from other websites, mobile applications, and sources. For additional information about how Google uses your data or Personal Information, please visit https://policies.google.com/technologies/partner-sites. By continuing to use the Canadian Black Book website, you consent to the transfer of your Personal Information to these Third Party Providers, which are located in the United States. As noted in Section 5, if your Personal Information is processed and stored in another country, that country’s governments, courts, law enforcement or regulatory agencies may be able to obtain disclosure of your Personal Information under the laws of that country.

You may opt out of sharing your data or Personal Information with these companies by disabling cookies in your web browser, app or device and opting out of online behavioural advertising using the process described below.

  • Disabling Cookies

If you prefer not to receive cookies while browsing our website, you can set your browser to warn you before accepting cookies and refuse the cookie when your browser alerts you to its presence. You can also refuse all cookies by turning them off in your browser, although you may not be able to take full advantage of the Canadian Black Book website if you do so. You may be required to accept cookies in order to complete certain actions on our website; however, you do not need to have cookies turned on to browse many parts of our website.

  • Do Not Track (DNT)

Your browser setting may allow you to automatically transmit a “Do Not Track” (DNT) signal to websites and online services that you visit. There is no consensus among industry participants as to what DNT means in this context, and some browsers automatically apply DNT signals by default and therefore do not necessarily reflect our visitors’ choice as to whether they wish to receive advertisements tailored to their interests. As a result, like many websites and online services, we do not alter our practices when the website receives a DNT signal from a visitor’s browser. As discussed below, you may opt out of online behavioral advertising at any time. To find out more about DNT, please visit http://allaboutdnt.com.

  • Online Behavioural Advertising (OBA)

We and our Third Party Providers will at times use cookies and other tracking technologies described in section 9.1 for purposes of “online behavioral advertising” (OBA). OBA allows the serving of advertisements tailored to interests you have shown by browsing on the Canadian Black Book website and on other websites, applications, destinations and services, using the same or a different device. To enable OBA, we and Third Party Providers use tracking technologies to collect data including, for example, the make, model, settings, specifications (e.g., CPU speed, connection speed, browser type, operating system, device identifier) and geographic location of your device, as well as date/time stamp, IP address, pages visited, time of visits, content viewed, ads viewed, the website(s), application(s), destination(s), and/or service(s) you arrived from, and other clickstream data.

The use of tracking technologies by Third Party Providers is subject to their own privacy policies, not this Privacy Policy, and we have no responsibility or liability in connection therewith.

If you navigate away from the Canadian Black Book website by, for example, clicking on an advertising link, other parties may also place a cookie in your browser. Canadian Black Book does not control the activities of other parties and is not responsible for their practices.

To the extent applicable, we adhere to (a) the Digital Advertising Alliance (DAA) Self-Regulatory Principles for Online Behavioral Advertising and Multi-Site Data, including the DAA’s Application of Self-Regulatory Principles to the Mobile Environment and the Application of the Principles of Transparency and Control to Data Used Across Devices; and (b) the Network Advertising Initiative (NAI) Code of Conduct, including the 2013 NAI Mobile Application Code.

  • Opting Out of OBA

If you do not want OBA, you may be able to opt out of OBA by our Third Party Providers by visiting http://www.networkadvertising.org and/or by clicking the “Ad Choices” icon that appears in advertising served through OBA.

Please note that the option to opt-out applies only to tracking by Third Party Providers across this website and other websites, applications, destinations and services, and not tracking among pages within the Canadian Black Book website itself. Furthermore, opting out of collection of data or Personal Information from one browser, device, or app will not necessarily opt-out of collection from all browsers, devices, or apps.

  1. Third Party Sites

The Canadian Black Book website may at times contain links to other websites operated by third party companies. Some of these third party sites may be co-branded with a Canadian Black Book logo even though they are not operated or maintained by Canadian Black Book. Canadian Black Book does not share your Personal Information with those websites and is not responsible for the privacy practices of websites operated by third parties that are linked to our website. Once you have left our website, you should check the applicable privacy policy of the third party website to determine how they will handle any information they collect from you.

  1. Data Security

Your Canadian Black Book account information is password-protected for your privacy and security. Canadian Black Book safeguards the security of the data you send us with physical, electronic, and managerial procedures. In certain areas of our website, Canadian Black Book uses industry-standard SSL-encryption to enhance the security of data transmissions. While we strive to protect your Personal Information, we cannot ensure the security of the information you transmit to us, and so we urge you to take every precaution to protect your personal data when you are on the Internet. Change your passwords often, use a combination of letters and numbers, and make sure you use a secure browser.

  1. Children and Privacy

Our websites do not target and are not intended to attract children under the age of 16. Canadian Black Book does not knowingly solicit Personal Information from children under the age of 18 or send them requests for Personal Information.

  1. Your Ability to Review and Delete Your Account and Information

You may review your Personal Information by contacting our Chief Technology Officer at 1-800-562-3150. You may also request deletion of your Canadian Black Book subscriber account or any of your Personal Information held by us by sending an email to info@canadianblackbook.com.

  1. Changes to this Privacy Policy

Canadian Black Book will amend this Privacy Policy from time to time. If we make any substantial changes in the way we use your Personal Information we will make that information available by posting a notice on our website.

  1. Questions or Suggestions

If you have questions or concerns about our collection, use, or disclosure of your Personal Information, please contact Chief Technology Officer, Canadian Black Book, Inc., 3760 14th Avenue, Suite 400, Markham, ON L3R 3T7, 1-800-562-3150 or info@canadianblackbook.com.

This document was last updated April 3, 2019.